Toyota Prius
2024 Toyota Prius Prime
Build and price your new Toyota Prius Prime exactly the way you want it.
All-new, Completely Re-imagined
Renowned as the world’s first production hybrid car, the legendary Prius is all-new. Built on the second-generation TNGA-C platform, the Prius features an athletic silhouette and modern Japanese design that excites.
Significantly improved driving performance comes from the new 5th generation hybrid powertrain and standard electric all-wheel-drive system, combining accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia system and Toyota Safety SenseTM 3.0. Available in two grades XLE and Limited, the Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.
Softex Seats & Steering Wheel
Pamper yourself with Prius Technology. Featuring 8-way power adjustable drivers’ seat, Softex seats and Softex wrapped heated steering wheel plus an available glass roof on the Limited that lets the sun and stars shine in.
Versatile Interior Cargo Space
Fold down the 60/40 split-fold rear seats and open up a world of cargo-carrying possibilities. While the optimized battery placement ensures enhanced luggage capacity.
Available Digital Key
On the Limited grade, the Digital Key allows you to use your smartphone as your key fob.
Available JBL Audio
Eight speakers and Clari-Fi® technology, create an enhanced audio experience in the Limited grade.
Advanced Peace of Mind
With Toyota Safety SenseTM 3.0 the Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with capabilities that include an enhanced Pre-Collision System to help support your awareness, especially at intersections. Putting peace of mind first.
Build and price your new Toyota Prius Prime exactly the way you want it.